Offering better visibility on the web for your website is always a challenge.
Indeed, many factors come into account for SEO and it must continually be and remained pro-active.
To analyze which strategy to adopt according to its website, it is necessary to understand the 2 components of a good SEO.
1. SEO “ONLINE”
The internal SEO of your website is without context the most important. It defines the basis of your referencing and is the part that you are able to control for yourself.
Here are the main points to check:
Content: Check the relevance and quality of the lexicon used
Media (images, videos): check consistency between file names and item titles
Specify on each important page the themes of the content
The permalinks: simplify your links and make them clear.
Meta-tags: add a short description in the code of your pages.
Under CMS WordPress or Drupal, there are many modules / plugins that will help you maintain the SEO of your pages.
Modules in WordPress:
General: All-in-One SEO Pack, WordPress SEO by Yoast
Content and links: Better linked content, Broken link checker, SEO Smart Links
Optimization (speed): WP Smush .it (images), WP Minify (CSS & JS), WP Super Cache
2. SEO “OFF-LINE”
External SEO is the most difficult to control because it depends mainly on the competition on the web or your partners.
There are, however, several tips for staying in the race:
Inbound links: equates to a “notoriety” rating. The more sites return on your pages, the more you will earn. That said, these sites must remain close to yours in terms of content or theme because otherwise it will have the opposite effect.
Social Media: Very popular, social media must be well chosen for your users.
Avoid appearing on “farm-content” sites: these fake sites generally have bad notations by the search engines because it is often content to copy elsewhere, or poorly written.